VICTORIA FOR SPOTIFY.

Creative Director • Social + Brand

Culture. Storytelling. Creative Innovation.

Hey, I’m Victoria Nilbrink

Creative Director, visual storyteller, and founder of VICI Studio.

For 10+ years, I’ve built brands, campaigns, and experiences that make people stop, feel something, and want to be part of it.

I work where culture, design, technology, and storytelling collide.

I DESIGN FOR WHAT’S NEXT.

My world has always lived somewhere between culture, music, design, and storytelling—from global campaigns and nightlife experiences to motion, social, and emerging technology.

Let’s Play ↗

What I bring

Curiosity

STAY CURIOUS.

Culture is always moving. So am I.

Connection

MAKE IT HUMAN.

Create for people, not algorithms.

Impact

BUILD A WORLD.

A campaign shouldn't just be seen. It should be felt.

Vision

MAKE IT HAPPEN

Big ideas are only good if you can bring them to life.

MUSIC IS MY LIFE.

Music has always been the backdrop to my work and my life.

From curating playlists and selecting artists for nightlife experiences to building campaigns around culture, sound has never felt separate from visual storytelling.

The right song changes everything.

CURRENTLY CANNOT STOP PLYING

Why Spotify?

My work lives at the intersection of storytelling, culture, design systems, and emerging technology — exactly where Spotify’s next era of visual storytelling is headed.

Why Not?

Selected Work

CA-Destination-2025-OOO-paid-social-[usen]-1080x1920.jpg

IHG-OurBrands-Hero-2025-[lp or homepg]-hero-[usen]-svp-375x375.png

A leader in social storytelling.

Did I start a podcast? Yes.
Did it fail? Depends who you ask.
Do I regret it? Not for a second.

It all started because someone told me I wasn't capable of doing it.

Without thinking, I laughed and said, "Why not, babes?"

That one sentence became more than a response. It became a mindset.

Before I knew it, I had launched an entire brand.

Did it become the next Call Her Daddy? No.

But it taught me something even more valuable: I'm really good at building things people want to be part of.

The podcast wasn't just about interviews. It became a creative playground where I learned how to tell stories, build a community, create anticipation, and turn an idea into an experience. Looking back, it even led me to Japan—proof that you never really know where one creative decision might take you.

There's another reason Spotify has always stood out to me.

Spotify Wrapped changed the industry. It turned listening habits into one of the most anticipated cultural moments of the year. That idea inspired me to create VICI Creative Wrapped—my own annual reflection celebrating the brands, campaigns, films, and creative work I brought into the world.

So why Spotify?

Because every meaningful thing I've built has started with the same question:

Why not?

Luxury Concierge-WEB-Design-VICISTUDIO.png

With love victoria-vicistudio-victoria Nilbrink.png

Visit the studio ←

Music, culture, and innovation

Love bringing stills to life, frame by frame.

My Creative POV

I believe the future of social creative is not just faster production — it’s deeper feeling at greater scale. People don’t want more ad’s they want to feel connected. They crave curiosity. They want to be part of the experience.

AI should not flatten creativity. It should expand what creative teams can imagine, prototype, personalize, and produce while protecting craft, taste, and cultural nuance.